| Client | Zycko |
| Sector | ICT - Distribution |
| Project | In tenure as group Marketing Director, Rebecca Pointer developed and executed the Group Marketing Strategy across 11 international subsidiaries |
| Satisfaction | Rebecca developed an integrated channel marketing programme that won CNA Distributor Marketing Program of the Year in 2007 |
Strategy |
Development and review of annual group strategy |
Brand | Rebrand and brand evolution over 4 years to reposition Zycko as an authorised distributor of leading ICT solutions |
|
Web | Development, editing and ongoing maintenance of the group websites |
|
Comms | Delivering 20+ integrated marketing communications programmes that incorporated web, PR, digital and offline demand generation and events, per month globally |
|
Events | Annual programme of events including training workshops, seminars, exhibitions, partner events, corporate parties and the annual Zycko (in)spire event |









