Client Zycko
Sector ICT - Distribution
Project In tenure as group Marketing Director, Rebecca Pointer developed and executed the Group Marketing Strategy across 11 international subsidiaries
Satisfaction Rebecca developed an integrated channel marketing programme that won CNA Distributor Marketing Program of the Year in 2007
Strategy 
Development and review of annual group strategy
Brand
Rebrand and brand evolution over 4 years to reposition Zycko as an authorised distributor of leading ICT solutions
Web
Development, editing and ongoing maintenance of the group websites
Comms
Delivering 20+ integrated marketing communications programmes that incorporated web, PR, digital and offline demand generation and events, per month globally
Events
Annual programme of events including training workshops, seminars, exhibitions, partner events, corporate parties and the annual Zycko (in)spire event
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